PRIVACY POLICY

Information pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 (“GDPR”)

1. Data Controller

The Data Controller is MARIANA SCOLASTRA, owner of the website marianaflowers.it.

Registered office: Via Narni, Terni TR, Umbria (Italy)
Contact email: info@marianaflowers.it

2. Types of Data Collected

The Data Controller processes the following categories of personal data:

  • identification and contact data (name, surname, email, phone number);
  • data voluntarily provided through contact forms, registration, or purchases;
  • browsing data (IP address, logs, cookies, and similar technologies).

3. Purpose of Processing and Legal Basis

Personal data are processed for the following purposes:

a) Without the need for consent (Art. 6(1)(b) and (c) GDPR):

  • registration on the website marianaflowers.it;
  • provision of requested services;
  • management of orders, requests, and customer support;
  • handling of complaints and disputes;
  • compliance with legal obligations.

b) Subject to the data subject’s consent (Art. 6(1)(a) GDPR):

  • sending promotional communications and newsletters;
  • direct marketing activities;
  • statistical analysis and customer satisfaction surveys;
  • profiling to improve services and offers.

Consent can be withdrawn at any time without affecting the lawfulness of processing based on consent before its withdrawal.

4. Methods of Processing

Data processing is carried out using electronic and paper-based tools, in compliance with the principles of lawfulness, fairness, transparency, data minimization, and security.

The Data Controller adopts appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or disclosure.

5. Provision of Data

Providing data for the purposes indicated in section 3a is necessary. Failure to provide such data may result in the inability to access the services.

Providing data for the purposes indicated in section 3b is optional.

6. Data Sharing and Transfer

Personal data may be shared with:

  • technical and hosting service providers;
  • legal, tax, and administrative consultants;
  • platforms used for newsletter distribution and marketing management.

Personal data will not be disclosed. Any transfer of data outside the EU will be carried out in compliance with applicable regulations.

7. Data Retention Period

Personal data will be retained:

  • for as long as necessary to provide the services;
  • as required by applicable legal obligations (e.g., tax regulations);
  • until consent is withdrawn for marketing purposes.

8. Data Subject Rights

The data subject may exercise the rights provided under Articles 15–22 GDPR at any time:

  • access to personal data;
  • rectification or erasure;
  • restriction of processing;
  • data portability;
  • objection to processing;
  • withdrawal of consent.

The data subject also has the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).

9. Cookies

The website marianaflowers.it uses technical cookies and, subject to consent, analytical and profiling cookies.

For more information, please refer to the dedicated Cookie Policy.